The audience experience a more spatial, installation work compared with a poster through the way Kruger displays her works. The image with the writing is almost like an installation put together and the amount of space the artwork takes up definitely relates it to being an installation. The audience interacts with the space therefore gives the artwork an installation feel.
Kruger clearly uses many elements in her work to create a strong impact such as, the three colours she uses - black, red and white. Red being a very impactive and vibrant colour and as it seen as an emotion. The big/bold text she uses definitely creates a strong impact as the words are very eye-catching and the bold text makes you want to keep on reading. In 1969 Kruger started doing large woven wall hangings of yarn, beads, sequins, feathers, and ribbons, they exemplify the feminist recuperation of craft during this period. She took up photography in 1977, producing a series of black and white details of architectural exteriors paired with her own textual ruminations on the lives of those living inside. By 1979 Kruger stopped taking photographs and began to employ found images in her art, mostly from mid-century American print-media soucres, with words collaged directly over them. During the early 1980's Kruger perfected a signature agitprop style, using cropped, large scale, black and white photographic images juxtaposed with pithy and often ironic aphorisms, printed in Futura Bold typeface against black, white or deep red text bars. Since the 1980's Kruger's work has developed as in the recent years she has extended her aesthetic project, creating publice installations of her work in galleries, museums, municipal buildings, train stations and parks, as well as on buses and billboards around the world. Walls, floors and ceilings are covered with images and texts, which engulf and even assault the viewer.
References:
http://www.barbarakruger.com/art.shtml
http://en.wikipedia.org/wiki/Barbara_Kruger
www.google.com/images
http://www.arthistoryarchive.com/arthistory/feminist/Barbara-Kruger.html
I think the that the writing and works cover the whole walls and ceiling in the gallery, gives it a much better spacial experience. I feel like seeing in in real like would almost like you are stepping into the pages of a book. A book absorbs you just like the work done by Kruger. You are drawn in by the colour and all the text and then you are almost 'trapped' surrounded by words and letters. It is very overpowering, which I feel is what Kruger would like people to feel as she talks about issues which are important not only to her but also to the world.
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